Content marketing is a strategy focused on creating, publishing, and distributing valuable, relevant, and consistent content to attract and engage a target audience.
Traditional marketing usually pushes a product or service directly through ads, flyers, or commercials. Content marketing, on the other hand, focuses on building relationships by providing valuable information.
Content marketing helps businesses build authority, foster trust, and establish themselves as industry leaders. By consistently providing value to your audience, you keep them engaged and top-of-mind when they need your product or service.
Success in content marketing is measured through metrics like website traffic, engagement (likes, comments, shares), lead generation, and conversion rates.
There’s no magic number, but consistency is key. Whether it’s weekly or bi-weekly, you should create a publishing schedule you can stick to.
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